Author: Charles W. Lamb/Joe F. Hair/Carl McDaniel

Brand: Cengage Learning India Private Limited

Binding: paperback

Number Of Pages: 464

Release Date: 15-05-2025

Details: MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day.

EAN: 9789355735096

Package Dimensions: 11.0 x 8.6 x 0.9 inches

Languages: English