Author: Ravi Shankar

Brand: McGraw-Hill Education

Binding: paperback

Number Of Pages: 424

Release Date: 01-10-2025

Details: About the Book

Melissa Schilling's Strategic Management of Technological Innovation is the leading innovation strategy text in the world. It approaches the subject of innovation management as a strategic process and is organized to mirror the strategic management process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
This book integrates global research and practical frameworks to help students and professionals manage technology and innovation strategically. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research to guide further reading. The Indian adaptation adds perspectives from emerging markets, offering actionable strategies to address technological advancements and foster growth in academic and professional contexts.

✨ Salient Features
Comprehensive Coverage: Extensive discussion ranging from Industry Dynamics of Technological Innovation to Formulating and Implementing Technological Innovation Strategy. Focus on Current Innovation Trends: Use of Big Data in guiding innovation, Frugal Innovation, Strategies for sustainable supply chain innovation, Generative AI, Blockchain, IoT, etc. Global Cases, Data, and Examples: Opening cases and examples feature companies from China, India, Israel, Japan, the Netherlands, Kenya, the United States, and more. 15+ New Short Cases: Netflix and the Battle of the Streaming Services, Failure to Launch at Uber Elevate, How Apple Organizes for Innovation, Strategic Intents in E-Mobility and Ola’s Landscape, Tata Power - Strategically Transitioning Towards Clean and Green Energy, etc.

🌐 Web Supplements


Instructor Resources

A wealth of information is available online through McGraw-Hill’s Connect. These can be accessed at: https://connect.mheducation.com PowerPoint Presentations Instructor Manual

Student Resources
Suggested list of cases Videos Readings to complement the chapters

📑 Table of Contents
Introduction

PART ONE: Industry Dynamics of Technological Innovation
Sources of Innovation Types and Patterns of Innovation Standards Battles, Modularity, and Platform Competition Timing of Entry

PART TWO: Formulating Technological Innovation Strategy
Defining the Organization’s Strategic Direction Choosing Innovation Projects Collaboration Strategies Protecting Innovation

PART THREE: Implementing Technological Innovation Strategy
Organizing for Innovation Managing the New Product Development Process Managing New Product Development Teams Crafting a Deployment Strategy

EAN: 9789364442541

Package Dimensions: 9.3 x 7.2 x 0.7 inches

Languages: English