Book Details
SKU ID: M2290
ISBN: 1422187050
Published Year: 2012
Author: Michael J. Silverstein
Publisher: Harvard Business Press
Book Condition: Used Good
Condition Note: Book is in Good Condition.
Book Binding Type: Hard Back
Language: English
No. of Pages: 314
Dimensions: 24 × 16 cm
Availability: In Stock
See all Books of this Author: Michael J. Silverstein

About the Book
This book by Michael J. Silverstein explores changing consumer behavior, emerging market trends, and the strategies businesses can use to create sustainable growth in a competitive global marketplace. Drawing on extensive research, case studies, and practical business insights, the author examines how organizations can identify new opportunities, understand evolving customer expectations, and develop innovative products and services. Written in a clear and engaging style, the book is an invaluable resource for executives, marketers, entrepreneurs, students, and professionals interested in business strategy, innovation, and consumer-driven growth.